Website redesign

Improving UX For Crypto Site

Tools Used

Brand Name
Brand Name
Brand Name


Compay Name: Hachiko
Date: June 2021
Website: https://www.hachikoinu.org/

Project Overview

The Ethereum based coin struggled to be taken seriously by influencers due to their website not being deemed professional, modern, easy to navigate and aesthetically not on the level with their competitors.

– The current website needed to be redesigned

– Outlined competition website with a better consistent design


– Redesigned website to be more user friendly

– Improve/solve UX issues to make the business appealing to influencers to market the coin and customers

Problems and Goals

Website design wasn't optimised for the user journey

The competition had a better and consistent UI

Work with influencers and create social proof



Site redesign to improve user experience and UI


Develop consistent look and user journey


Limited timing to work on the website

Limited budget and time for research and user testing


The client (Hachiko) needed their site to be redesigned so they could start working with influencers to promote their coin. They highlighted that the influencers thought their site wasn’t professional and chose to not work with them. As Hachiko was new, they required influencer marketing to help increase the brand awareness which would then get users to buy into their coin. Similar tactics have been used by other coin developers, most notable is Elon Musk launching DogeCoin with his influence and attracting many buyers.


The issue the site had:


When I looked at the competition they all shared similarities that Hachiko didn’t have.

List of similarities:

  • Clear and modern CTA

  • Colourful and aesthetically pleasing

  • Visually mapping to explain how to purchase

  • Links to social pages

  • Instructions on how to purchase the coins.

Working on a tight timeline, the goal was to bring the current site closer to how its competition is positioned. Based on the competition, I worked on the wire-framing to start the design of the site.

Design Process



Reasons to buy
Homepage – why trust the coin

The Design

After wire-framing and researching, I was in a position to start designing and turn around the design for the website.

List of changes:

  • The UI was visually improved with clear CTAs, images and organised content to allow users to find what they need

  • Providing options and validity for why and how users can purchase

  • Applying conventions found on the other crypto sites to make sure users who buy from other sites can find it easy to purchase from Hachiko

Pulling Colors From Existing Brand & Identity



Dark purple





Final Result

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