YouTube
Comedy Central UK
Managing and creating the strategy for the Comedy Central UK YouTube channel.

My Role

Services
Audience
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Timeline

2014-2016

Platform

Project Overview

Undertaking the management of the Comedy Central UK YouTube channel. The goal was to increase CTR, views and subscriptions to the channel.

 

Execution

Channel optimisation and best practices to improve channel growth for videos.

The focus was on the content and which videos would generate the best CTR to the CC website and which videos increased views and subscriptions. Using the YouTube analytics, content seeding on 3rd party platforms and optimisation increased the views, subscriptions and retained a CTR of 3% from YouTube to the CC website.

The Results

Results
Increase subscribers from 42k to 105k in an impressive 18 month period.

£20k in ad revenue generated in a 3 month span.

Channel averaged 5 m views per video.

Subscription Increase (%)

Generated From Ad Revenue (£)

Average Video Views

CTR to website (%)

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