YouTube/VEVO
Universal Music Group
Created the Global YouTube/Vevo strategy for Universal Music Group Strategy.
My Role
Services
YouTube Optimisation
Â
Audience
Music Lovers
Timeline
2016-2017
Platform
YouTube/Vevo
Project Overview
Creating the Global YouTube/Vevo strategy for Universal Music Group Strategy.
Execution
Channel optimisation and best practices to improve channel growth for UMG videos.
The focus was on SEO optimisation, links for sales, thumbnail changes, UGC campaign cards and interactive YouTube call to actions.
The Results
7.8% YouTube video view increase.
Incremental increase of over €200k through YouTube Ad revenue in a 12-week period.
Thumbnail changes saw a view increase of 6.7% which led to revenue of €2k.
Viewer Increase
Incremental Earnings in a 12 week period (€)
Viewer increase through thumbnail change
Views Directed To Higher Paying Streaming Services
More Case Studies
