Before the changes, the homepage didn’t have any CTA’s, suit information or any option to buy a suit. The only way consumers could find out more about the suits was to sign up via a mailing list.
The owner wanted to update the about page as he felt it was outdated and didn’t reflect how he wanted to market the business going forward.
The main selling point about the company is the offering of made to measure suits, there wasn’t much imagery or information on the made to measure suits or process.
Competition & Research
Descriptive product name
Enlarged view of image(s)
Price, including any additional product-specific charges
Clear product options, such as color and size, and a way to select them
Clear way to add an item to the cart, and clear feedback when it has been added
Concise and informative product description
Nice to Have
Customer or expert ratings or reviews, sortable or filterable by rating
Additional product images (rotated or detailed views, animated images of product in use)
Zoom or pan functionality on product images
Related product recommendations
Wishlist or registry tools
With the competitor and inspiration research, I was able to map out what the website would look like for both UI and how to enhance the user’s experience on the website.
Custom suit page
With the website now being e-commerce focused, the process was put together on Shopify. The real copy was added and a few changes were made to the website due to some limitations on Shopify. The client was happy with the changes as the design is more aligned with his vision and allows users to purchase from the website. The WATXH website aligns closers to the competition than it did before.
The main goal was to optimise the website to increase sales on the website. The inclusion of the VATP page allows users to book a consultation and pay for expert guidance. The increased emphasis on e-commerce removes previous barriers so people visiting can become consumers and purchase from the website.
You can view and buy from the WATXH website here: https://www.watxh.co.uk/
Pulling Colors From Existing Brand & Identity