Hi, I’m Aaron
A. Wright Media, the full service bringing your ideas to life via social media campaigns and amazing designs.
Social Media In Numbers
Years experience
Completed campaigns
Happy clients
TV Spoilers seen
UX/UI Design In Numbers
Star Reviews
Websites designed
Happy clients
Website builders Used
My Story
Since 2014 I’ve worked and managed a range of brands across different social media platforms.
I’ve created successful strategic plans and content ideas, which have been featured across some of the biggest brands in the world! Through content creation, Aaron has generated millions of views spread out over several brands he has partnered with—the likes of Universal Music Group, Comedy Central UK, Sony Music UK, EOne Entertainment and Vevo.
In 2020, I embarked on becoming a UX/UI designer. Through the tutelage of the Circular group, I built up my skill set and began my career as a UX/UI designer. Building up case studies from start to finish, Daily UI challenges and creating different concepts for established apps/websites solving existing UX issues.
Through my experience with social media, I’ve been able to identify similarities between social media strategy and UX/UI design. Skills such as social listening, strategy, (short, medium and long term) planning and the ability to collaborate are key skills that are transferable from my social media career to the world of UX. I see and understand the importance of social media marketing and UX design has on human emotion and interaction. It’s important to have content that resonates with the audience and inspires them to want to engage with the product.
My vast experience in Social Media, it has opened my eyes to how people engage with consumer products. My insights built through targeted ads, community management and strategy development has allowed me to look at UX from a consumer’s POV. I’ve seen the negative effect social media has on users
and how users react to the negative actions of social media platforms, accounts and other users.
A lot of social media platforms or accounts don’t react to the standard of their audience and continue to put their loyal users through a bad online experience. I’ve always looked at social media management as a tool to enhance the user’s experience and engagement with the brand. You can make the best-looking content, but if the user doesn’t trust the experience a brand delivers then it increases the likelihood of failure.
Social Media – What We Offer
Paid Ads
Social Media Consulting
Audience Analytics
Using your data to build an audience to champion and contiune growth for your brand.
Influencer Marketing
UX/UI Process
Research
Research into the product, audience,
competition, industry and what works
and doesn’t work.
Empathise
Understand, rather than simply assume,
what the problem is. It involves speaking to and spending time with people who are affected by the issues.
Develop
Creating the product with the
information gathered from the
research, testing and design.
Test
Testing out different solutions at
small-scale, rejecting those that
will not work and improving the
ones that will.
Create
The insight gathered from the empathise phase can help to define the challenge in a different way.
My Story
Over The Years
2014
Social Media Career Started
Diagonal View
Managed the Sony Music UK and Comedy Central UK YouTube channels. I was promoted to become a Lead Audience Development team leader due to the success of strategies and increase in audience.
- Managed a team of 10 to ensure digital strategies were executed on over 40 YouTube channels
- Worked with each member of the team to ensure clients would be satisfied with the strategies and results
- Through successful strategic plans, 90% of the client contracts were extended with the agency
- Expert advice led to multiple channels earning over $200k per month via YouTube alone
2016
Social Media Freelancing
Universal Music
Created the Global YouTube/Vevo strategy for Universal Music Group Strategy accumulated an incremental organic growth of €200k for UMG’s YouTube/VEVO channels and increase viewership on UMG videos by 7.8% in the first 12 weeks of the project
2018
Social Media Freelancing
Walt Disney Company
Defining and executing the social media strategy for Walt Disney World UK and Disney Cruise Line UK Facebook - overseeing and executing the creation of the new geo-targeted UK page.
Achievement: Facebook social media paid post earning over £1m per week
Averaging over 1.2m in reach per week on the organic post.
Highlight: Influencer campaign generated over £1m revenue from Facebook paid post created over 500k in reach to a new audience.
2020
Start of UX/UI
Love Circular
I took a 90-day project-based course in UX/UI design. I created full research case studies developing my design skills, UX knowledge and research abilities.
2020
UX/UI Freelancing
Over 25 clients I focused on UX issues for their sites to improve user experience, increase the business revenue, align the brand goals with the user’s needs for the service.
Customer review score of 4.9/5 from my clients as my designs helped improve their business for both their customers and revenue
Anne Marie Taylor - Dance For Good
Ale - Asteratur Jewellery
We loved Aaron his quick response and availability. His knowledge is great and he was able to fix all the issues we faced immediately. Would work with Aaron again in a heartbeat.
