Website Redesign
Audit
The Financial PT
Approached by a client with a clear goal in mind: they wanted their website to serve as a powerful tool for communicating with potential clients. They sought a modern, engaging design that would highlight the value of their services and ultimately convert visitors into leads.
View Website
Problems and Goals
Website design felt outdated
Need to highlight what they can offer to customers
Present a site to help convert users
Solution & Challenges
Website design felt outdated
Need to highlight what they can offer to customers
Confusion on focus
Inconsistent styling across the site
Key Changes:
Homepage Focus: Realigned the content on the homepage to emphasise the core services offered by The Finance PT. By showcasing the value proposition upfront, we aimed to capture the attention of visitors and encourage them to explore further.
Promotion of Free Consultations: Understanding the importance of lead generation, by placing a greater emphasis on promoting free consultations. This strategic placement aimed to encourage visitors to take the next step in their financial journey.
Improved Content Accessibility: Restructured the content to make it more accessible and easier to digest. By simplifying complex financial information and presenting it in a user-friendly manner, we aimed to enhance the overall user experience.
Enhanced UI: The redesign focused on creating a modern and engaging UI that would resonate with our target audience. From brighter colours to consistent typography, every aspect of the design was carefully crafted to deliver a seamless browsing experience.
Before Changes
After Changes
Inspiration and Implementation:
Drawing inspiration from leading financial websites, I identified trends and best practices that would elevate the design of The Finance PT. By incorporating these insights, I was able to create a website that not only met but exceeded the client’s expectations.
Conclusion:
The redesigned website for The Finance PT represents a significant step forward in our commitment to delivering exceptional digital experiences. With its modern design, streamlined content, and focus on lead generation, we are confident that the new website will resonate with the audience and drive tangible results for their business.