The client (Hachiko) needed their site to be redesigned so they could start working with influencers to promote their coin. They highlighted that the influencers thought their site wasn’t professional and chose to not work with them. As Hachiko was new, they required influencer marketing to help increase the brand awareness which would then get users to buy into their coin. Similar tactics have been used by other coin developers, most notable is Elon Musk launching DogeCoin with his influence and attracting many buyers.
The issue the site had:
When I looked at the competition they all shared similarities that Hachiko didn’t have.
List of similarities:
Clear and modern CTA
Colourful and aesthetically pleasing
Visually mapping to explain how to purchase
Links to social pages
- Instructions on how to purchase the coins.
Working on a tight timeline, the goal was to bring the current site closer to how its competition is positioned. Based on the competition, I worked on the wire-framing to start the design of the site.
Reasons to buy
Homepage – why trust the coin
After wire-framing and researching, I was in a position to start designing and turn around the design for the website.
List of changes:
The UI was visually improved with clear CTAs, images and organised content to allow users to find what they need
Providing options and validity for why and how users can purchase
Applying conventions found on the other crypto sites to make sure users who buy from other sites can find it easy to purchase from Hachiko
Pulling Colors From Existing Brand & Identity