Facebook, YouTube, Instagram, Twitter
INFINITI Motors
Creating the social strategy and managing the INFINITI Motors global brand across different platforms.
My Role
Services
Social Media Strategy
Audience
Car Enthusiasts
Timeline
2020-2021
Platform
YouTube, Facebook, Instagram, Twitter
Project Overview
Creating and enhancing the social strategy to increase engagement and interest in the INFINITI car models – influencing strategies to improve customer interaction and satisfaction.
Execution
I responsible for audit of the social media channels and re-optimised the INFINITI YouTube channel.
Managed the launch of two new models to drive the company sales – including: the strategy for the live launch on YouTube, Facebook, Instagram and Twitter
The Results
12% increase in YouTube views with a 1.1% CTR increase on cards and end screens
62% post reach increase on Facebook posts and 323% increase in video views
5% increase in Instagram followers
60% increase in Twitter followers
YouTube Viewer Increase (%)
Facebook reach increase (%)
Facebook video increase (%)
Twitter Follower Increase (%)
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