Unfortunately, I forgot to take screenshots of the before however, these were the identified issues:
-Clear signalling about the type of therapy available
-Easy and bookable options for customers
-Layout needed to be revamped and made to feel warmer
New hero image added with the tag line about the website and a clear CTA to “find peace of mind”. The menu has clear and straight forward options making it easier for the users to navigate to the page they need.
– I added testimonials to the website from her previous clients to improve trust within her services. 28% of consumers say word of mouth is the most important factor in strengthening or eroding brand affinity. 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing. (via Invespcro).
– The footer includes the email address and chatbot for consumers to get in contact with any questions.
– The About page: The information which sat on the homepage I shifted to the about page. This was the finer details of the service, consumer information and more about Michelle as a therapist.
The website redesign enables the client to showcase her range of skills and offerings in one place. Including the information allows users to see what the services offer. Adding the booking facilities allows users to book the therapy services which suits them. The added “therapy” related images soften the website. Adding human faces means creating an emotional experience for your users, and therefore, engagement (Intechnic). Pictures of faces capture people’s attention and can be used to guide people’s eyes and therefore their activity around a website (Eye-tracking studies).
These changes can enhance a person’s experience and turn them into a client. A warmer layout has been created with a more functional user journey.