Facebook
Universal Music Group
Created the Global YouTube/Vevo strategy for Universal Music Group Strategy.

My Role

Services
Audience
}
Timeline

2016-2017

Platform

Project Overview

Creating the Global YouTube/Vevo strategy for Universal Music Group Strategy.

Execution

Channel optimisation and best practices to improve channel growth for UMG videos.

The focus was on SEO optimisation, links for sales, thumbnail changes, UGC campaign cards and interactive YouTube call to actions.

The Results

7.8% YouTube video view increase.

Incremental increase of over €200k through YouTube Ad revenue in a 12-week period.

A controlled test on thumbnail changes saw a view increase of 6.7% which led to revenue of €2k.

Viewer Increase

Incremental Earnings in a 12 week period (€)

Viewer increase through thumbnail change

Views Directed To Higher Paying Streaming Services

More Case Studies