Facebook

Walt Disney World

Creating the social media strategy for Walt Disney World UK – overseeing
and executing the creation of the new geo-targeted UK page.

My Role

Services
Audience
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Timeline

2018-2020

Platform

Project Overview

Defining and executing short term and long-term content strategy for the page to continue to grow through content, working with different social media pages and influencers.

Execution

Creating the social media strategy for Walt Disney World UK and Disney Cruise Line UK Facebook – overseeing and executing the creation of the new geo-targeted UK page.

The focus was on how to create authentic posts which would increase engagement of posts and ticket purchases to Walt Disney World.

This focused on creating editorial content for both organic and paid social media posts. This also included working with a range of influencers who resonated with the target audience.

The Results

Facebook social media paid post earning over £1m per week

Averaging over 1.2m in reach per week on the organic post.

Influencer campaign generated over £1m revenue from Facebook paid post created over 500k in reach to a new audience.

Paid Ad Revenue Per Week (£)

Weekly Organic reach

Earnings from influencer campaigns

Influencer Content Reach

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