Case study
Website redesign
UX & UI design
Wix build
The Finance PT wanted a website that would work as a tool for reaching potential clients: a modern design that made the value of their services clear and turned visitors into enquiries.
Client
The Finance PT
Sector
Financial coaching
Services
Website redesign, UX & UI design, Wix build
Platform
Wix
Problems & goals
What the site needed to do
The design felt outdated
Services weren’t clearly highlighted to visitors
The site needed to turn more visitors into enquiries
Challenges
What stood in the way
An outdated visual style
Confusion over the site’s focus
Inconsistent styling across pages
Key changes
Four key changes that made the difference.
Homepage focus
Realigned the homepage content around The Finance PT’s core services. Showing the value proposition up front captures visitors’ attention and encourages them to explore further.
Free consultations front and centre
Free consultations are the main source of leads, so they now feature prominently across the site, encouraging visitors to take the next step in their financial journey.
Easier-to-digest content
Restructured the content so it’s simpler to scan and understand. Complex financial information is now presented in a clearer, more user-friendly way.
A modern, consistent UI
A modern, engaging interface designed to appeal to the client’s audience, with brighter colours and consistent typography across every page.
Process
Wireframes first
Before any visual design, I wireframed the new page structure so we could agree the content hierarchy and the route to booking a free consultation.
The starting point
The old website.
Homepage
Services
Booking page
Contact & footer
The result
The new website.
Homepage
Free consultation
Testimonials
About & benefits
Select a screen to view it full size.
Inspiration & implementation
I reviewed leading financial websites to identify the trends and best practices that would lift The Finance PT’s design, then applied those insights to create a site that met and exceeded the client’s expectations.
Conclusion
The redesign gave The Finance PT a modern site with streamlined content and a clear path to booking a free consultation.
Website audit · £150
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