In-house experience
UX Designer in the TK Maxx (TJX Europe) e-commerce team since April 2022. Research-led design across the website and app, from the first test script to the change going live.
Role
UX Designer
Company
TK Maxx (TJX Europe)
Team
E-commerce team
Since
April 2022
Uplift in engagement per visitor
Product listing page quick links
Helped build the Pixo design system
Figma variables and design tokens
UX update to the e-commerce group
Presenting research and recommendations to senior leaders
Selected work
Six workstreams across the TK Maxx website and app, from navigation and listing pages to loyalty and checkout.
2023 – 2026
·
Web
Live
Researched how shoppers move between categories and redesigned the quick links at the top of listing pages. The new design delivered a 20% uplift in engagement per visitor.
UX research
Interaction design
+20%
engagement per visitor
2023 – 2026
·
Web
Live
Ran tree tests and menu studies to restructure the site’s navigation, including a new Clearance menu and a clearer Shop All entry point in place of Discover All.
Tree testing
Information architecture
App
Live
Shaped how the Treasure loyalty programme sits in the TK Maxx app, from the home screen model to how members see their rewards.
Product design
Loyalty
2023 – 2026
·
App
Live
Worked on onboarding, the navigation bar, the home view and the store locator, including localisation for European markets.
Onboarding
Localisation
2025
·
Web
Led the UX research for a move to a new payment provider, covering saved cards, pay-later options and clearer payment error messages, benchmarked against competitor checkouts.
Research lead
Checkout
2022 – 2023
·
Web
Redesigned the shopping bag, including how sold-out items are handled, alongside parcel shop integration for the German and Austrian sites and an international store locator.
E-commerce
International
Toolkit
The stack behind every study, from recruiting participants to handing designs over for build.
Fi
Figma
UI design, design system
UT
UserTesting
Unmoderated tests, card sorts
OW
Optimal Workshop
Tree testing
Do
Dovetail
Interview analysis
Ji
Jira
Planning and delivery
Ai
Airship
On-site micro-surveys
Skills
UX research
Usability testing
Tree testing and card sorting
Information architecture
Interaction design
Design systems
Accessibility
Prototyping
Localisation
Presenting to senior stakeholders
Background
Since 2022
UX Designer
TK Maxx · TJX Europe
Since 2020
Freelance web design and UX
A. Wright Media
2020
UX Designer bootcamp
Love Circular
—
Degree in Film and TV
University degree
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